Abstract: what kind of activity is the activity in which the activity is summed up in a sentence: a person who makes a move in a particular activity. How to plan an event?

 

What is the

operation? The official theory, operation is intervention on products to take all artificial means, then the operating activities and what? One sentence is: let the user in the operating activities of a certain behavior in human activities / planning.

first of all, what is the operation of a ghost?

What is the

operation? The official theory, operation is intervention on products to take all artificial means, then the operating activities and what? One sentence is: let the user in the operating activities of a certain behavior in human activities / planning.

said the people! In fact activity operation is writing a small piece, a small idea, get some gadgets in the product allows users to play with you, the best right from you, so simple, ~

well, enter the key theme of today, how to plan a Swiss classification activities, this article will from the core activities, planning activities, activities of the elements and several problems need to pay attention to the operators of these 4 aspects, anyway, if you don’t know how to write the planning activities, read this article this paper, you can write a framework, as can write what flowers to see you on the level of

!

1, active core

is the core of the program is to make clear what kind of user behavior – download, use, pay, share, etc.. Before planning activities must be clear about what the purpose of this activity, to allow users to do. For a simple example, an electricity supplier products they made a small activity page: the first registration will be able to receive 1 yuan without threshold coupons 50 yuan, but requires a total of $199 to use. This activity page actually contains several actions: download, register, use (buy). The core is to buy, approach is to use "free to send welfare this gimmick to unite the exposure platform (general use points mall) to users of other platforms without the use of threshold exchange coupons, after you get this coupon action is: download, registration, and then purchase conversion. A little more than a lot of products like to do small activities, continuous attendance gift. Users sign up for 15 consecutive days, you can get a medal /10 times integral (exchangeable physical) / physical products. The purpose is to allow users to use the product, in terms of operations, is to improve the next day retention rate, 7 day retention rate. The purpose of the different methods used in different ways, so before planning the online activities of 1/4 of the time to clear the purpose of activities.

2, the activities of the 3 categories

online activities can be broadly divided into 3 categories: conventional, festive, planning activities. Conventional type >