Chinese Electronic Commerce Research Center recently released monitoring report, 2014 China e-commerce complaints and rights of public service platform users across the country received a total of e-commerce complaints amounted to more than 100 thousand, which accounted for nearly half of online shopping complaints.

Chinese Electronic Commerce Research Center released the "China e-commerce user experience and complaints monitoring report" pointed out that in 2014 the "China e-commerce complaints and rights of public service platform" submitted by online, telephone, mail, WeChat, micro-blog and other channels, users across the country received a total of more than 100 thousand complaints, compared with growth of 3.3% 2013 year.

monitoring data show that in 2014, 3·, 15 before and after the electricity supplier anniversary, double eleven as well as a variety of festival promotion are the peak user complaints. In the field of electricity providers, online shopping complaints up to 47.6%, followed by O2O complaints, accounting for 24.2%. In addition, the Internet has become an important new type of financial complaints complaints, involving payment, P2P and other aspects of the total amount of complaints accounted for 3%.

China Electronic Commerce Research Center, part of the legal rights analyst Yao Jianfang said that consumers in the online shopping should be rational, not because of the impulse to deceive the eyes. In addition, the emergence of the Internet financial products to be carefully screened to guard against investment traps.