Jingdong for the 12 anniversary campaign, Jingdong group CEO Liu Qiangdong personally endorsement, Jingdong this twelve years have not changed at the beginning of the heart. But in the author’s opinion, the East for twelve years, not only changed, become far more than is the beginning of the heart? That is full of the spirit of service before the Jingdong has not, now the Jingdong will only sit still, regardless of the feelings of consumers. Some changes can be understood as a result of business, but the decline in the quality of service, the treatment of the user experience indulgence, which really seems to be able to explain the heart of the Jingdong changed.

 

some people say I have changed, become not rebellious, become Tuijin edge, become the time off edges, I changed, I didn’t change, the beginning of the heart has not changed. Some people say that I have become smooth and gentle, to lose the cry, not to quarrel with the world, I changed, I have not changed, the heart has not changed. Some people say that I have changed to become a tradition of offending, become very tough, become stubborn stick, I did not change, the heart has not changed".

this is the dialogue between Nicholas Tse, Li Na and Liu Qiangdong in the twelve years of Jingdong. The readme style advertising photography, very sharp and targeted advertising, expression method, indirect mapping, core for the spread of a brand, is the Jingdong in the twelve years "at the beginning of the heart unchanged". But in fact, the Jingdong for twelve years, not only changed, it is far more than the beginning of the heart become

?

first, the beginning of the heart or has changed

"I didn’t change, the beginning of the heart has not changed, this is a Jingdong advertising repeated advertising words, but also the core communication demands the whole ad, but the Jingdong early heart has not really changed? In my opinion, it is the Jingdong to become the beginning of the heart, some changes can be understood as the result of business. However, the decline in the quality of service, the user experience of indulgence, which really seems to be able to explain the heart of the Jingdong changed.

half a month ago, I bought a few books in the library of Jingdong, but until today has not received the goods, without any notice, check the order page has been "Hello, because there are more orders, more than expected delivery time, delivery process is actively, patiently waiting for trouble". Initially, I chose to buy books in the Jingdong (the election of self), just because the Jingdong, more, fast, good, province, the beginning of the heart.

but now the results of feedback, Jingdong’s supply chain is not only a problem, but the heart of Jingdong seems to have changed. Once the day of service declaration is no longer in the Jingdong, is a monopoly of the hegemony, he no longer treat consumers, but ignore consumer demand to choose a free way of consumer experience with no matter, the emerge of itself and perish of itself. I think it’s time to leave the Jingdong.

at least once the Jingdong no longer, the full spirit of service, even if their supply chain is broken, also from other parts of the procurement and distribution to the consumer is no longer the Jingdong, now the Jingdong will only sit still, regardless of the feelings of consumers. If you say >