sharing + are we sharing the economy?
phone booth KTV, the two elements of time and space to the extreme. Only for two to three individual private space, less to a song or a quarter of an hour’s time, take advantage of the fragmentation of time and space, let it sing less sense of ceremony and deliberately plan at any time, can have a rise, how pleasant. Moreover, Qu library, sound effects are no less than the traditional KTV, and even beyond.
or pseudo demand?
I don’t know how many people still go to KTV to sing. I can see is that in first-tier cities, traditional style KTV market has kept shrinking, old enterprises to till, as the representative of the melody gradually decline, the new flagship of the large-sized apartment sing song half-dead mai. KTV K is also known as "night club KTV", which is commonly known as the "business night".
suddenly, like a spring breeze, share +XX flowers open. In the circle of science and technology is still under discussion, sharing a bicycle is feasible, all sharing + already presented Liaoyuanzhishi like sparks of fire. From sharing rechargeable treasure, sharing basketball, sharing umbrella…… Overnight, everything seems to be shared.
and this method break a new world, one of the most common, is that the original product or service mode in an element to the extreme value, develop new products and user scenarios, naturally develop new markets.
if we calculate the cost per unit of time and space, booth KTV is certainly not compared with traditional style KTV. However, the high price, the total consumption price is low, to sing, when he stood up to go, very much in line with the modern young people fast-food fragmented consumption concept.
published a Book of the "sharing economy" Robin · Zeiss is called shared economic originator, she has an important concept, is the shared economic user attention is paid to the service of high quality and low price, users are more willing to use the time to pay only for assets. Although she co founded Zipcar, a standard C2C car sharing platform, she never bundled the concept of shared economy with C2C. From the connotation, C2C or B2C are not the focus, the focus is "the user is more willing to pay only for the use of asset separation time, the so-called property ownership and use rights, as long as they comply with this standard, it is the shared economy.
‘s first example is a very popular telephone booth KTV.
from this point of view, regardless of sharing bicycles, sharing rechargeable treasure, sharing basketball or sharing umbrellas, can be classified as a shared economy from the category. Answer the first question, then the second question is more complicated.
powerful is some people and businesses, is from a seemingly mature, the Red Sea area, "to create a blue ocean market to do business, and fast.
today, analyze three examples to see how powerful this "single element" approach is.
, let’s review the reason why share + is red, thanks to Wang Sicong and Chen Europe’s debate about the success of shared charging treasure. Especially Wang Sicong’s "share rechargeable treasure, if I can eat Xiang, Li Li card as evidence" to see the decline of speech, so that this is a venture capital, technology industry discussion topic, through this entertaining way presented to the public. However, from the current situation, there are two main viewpoints about sharing +. One is the theory of the tuyere of the capital, and the other is <
the reason, individual and small group is now the trend of entertainment, before that to endure gathering in crowds and groups singing, others wuyinbuquan singing form of entertainment, is not enough to keep pace with the times.
sharing + explosion red, tuyere theory PK pseudo demand theory
shared economic concepts originated in the United States, the emergence of Uber and Airbnb two unicorn, let the concept of shared economy sweeping across the globe. And domestic also has drop, piggy short hire, ant is short hire similar platform, because this share economy "C2C" inherent impression is formed. However, the emergence of shared bicycles has made the sharing economy form two factions, and one believes that the C2C model represented by Uber and Airbnb is truly a shared economy, while others are pseudo sharing. Another school of thought, v-mobile, ofo and B2C are all sharing + the bright younger generation mode, also belong to a class of shared economy.
traditional express relays relay goods. The material passes through a plurality of collecting and distributing points, and reduces the cost through the separation and integration of the logistics, and simultaneously reduces the turnover speed. However, the first tier cities, in many cases, the city express speed, customer requirements as soon as possible delivery, but there is no time to personally run.
but friends, lovers, 32 travel, there is still singing, entertainment needs. The telephone booth KTV came into being.
, as Hagel said, "being is reasonable," and everything that exists has its inevitability. In the opinion leaders headed by Wang Sicong, the opposition faction, led by Chen ou and the gang of capital, led by Chen and Europe, has been in dispute over "sharing +" in recent days. In summary, only two of two party talks, first, v-mobile ofo brought B2C mode are not sharing + sharing economy? What these "second + share" is the outlet of
second example, the first tier cities appear special delivery. In Beijing, I used "flash"".
express industry for so many years, through a four up SF, EMS and a bunch of small and medium scale express, who will feel what the opportunity of the
then, the "fast" factor to the extreme, there will be a special person to send the mold